We submitted a public comment to the Meta Oversight Board in response to case 2026‑034‑FB‑UA, which concerns an apparently AI‑generated Facebook video impersonating a Scottish Labour councillor. The Oversight Board is examining Meta’s conclusion that the post did not violate its Bullying and Harassment, Hateful Conduct or Misinformation policies and did not require an AI label, partly because the councillor is a public figure, engagement was low and the content was treated as satire rather than election interference.
In our submission, we argue that this underestimates the harm of unlabeled AI impersonation on divisive issues like immigration and violence against women, and fails to provide meaningful, priority protection and human review for at‑risk public figures, especially women who support asylum seekers and already face AI‑based defamation and intimidation. The comment places the case in a wider ecosystem of AI‑generated anti‑migrant content, including overseas content farms and commercial networks that monetise divisive AI videos aimed at UK audiences.
You can read the full comment here.